Free Spirit Software
Free Spirit Software

Database Creation and Maintenance

Windows Desktop Applications

Website Design and Development

Systems Integration

01430 448240

46 Meadow Lane

Newport

Brough

East Yorkshire

HU15 2QN

enquiries@freespiritsoftware.co.uk

Professional Web Development, Windows Development, Database Development and Systems Analysis.


What is a Website


What is a Database As defined by Wikipedia

A website, also written as Web site, web site, or simply site, is a set of related web pages served from a single web domain.

A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address known as a Uniform Resource Locator.

All publicly accessible websites collectively constitute the World Wide Web.

A webpage is a document, typically written in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML).

A webpage may incorporate elements from other websites with suitable markup anchors.


Webpages are accessed and transported with the Hypertext Transfer Protocol (HTTP), which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user of the webpage content.

The user's application, often a web browser, renders the page content according to its HTML markup instructions onto a display terminal.


The pages of a website can usually be accessed from a simple Uniform Resource Locator (URL) called the web address.

The URLs of the pages organize them into a hierarchy, although hyperlinking between them conveys the reader's perceived site structure and guides the reader's navigation of the site which generally includes a home page with most of the links to the site's web content, and a supplementary about, contact and link page.



As defined by us

A Website is a place on the internet where you can advertise your business products and services and keep your customers informed of what your business is doing.

You can use your website to sell products and services online or can use it as a company brochure.

However you use it gives you unlimited access to a huge audience.

Professional Web Development, Windows Development, Database Development and Systems Analysis.


10 Reasons why a Website is a good investment


What is a Database 1) 24/7

The internet never closes, never waits for a next edition, never takes holiday or sick, never stops. Anyone looking for information can find what they are looking for from anywhere in the world at any time of day or night they choose. Nowhere else can your business be so easily accessible to everyone from anywhere at anytime.


2) You're expected to

Years ago, when people wanted to find out about local businesses, they would turn to the yellow pages, the cultural change in the world now is to look on the Internet, search on Google, for local information. How many times have you heard someone say "I'll have a look online when I get home" or "give me your Website details and I'll check it out". If people take a persons business card nowadays, if they do anything with it other than the bin, 90% of the time they will look at the website given on the card.


3) Wider Audience

The Internet is visible to everyone who has access to a computer; in the UK this is currently over 90% of the entire population. No other medium outside of TV and Radio (which are very expensive) can boast such a vast coverage.


4) Targeted

Traditional advertising dictates that you place an advert in a local newspaper or magazine, some of which have huge readerships, and you hope that someone who needs your products and services sees the ad that you've placed and gives you a call. The Internet works in reverse of this in as much as people tend to type a specific request into Google and expect a list of relevant companies offering those products and services to appear on screen


5) Competitors are or will soon

Very simple, if your competitors aren't already on the Internet, you can almost guarantee that they will be soon. This truly is a boat that cannot be missed.


6) Give more info

A typical Website can hold numerous pages of information about your business and its products and services; this can be written, in pictures or even through audio and video in this modern era we live in. How much more information could you present to potential customers by having what is the equivalent of a free company magazine available to everyone on the planet


7) Showcase yourself

A website can be somewhere that you can showcase the work that you have done visibly or in writing. A good set of satisfied customer testimonials and pictures of happy customers and quality workmanship or products can go incredibly far in helping a potential customer choose you over your competition


8) Instant Visibility

Anything that you wish to inform people about can be done almost instantly. If you have a new package or product or a special offer or discount promotion, you can place these out via the Website quickly and easily with the minimum of fuss and expense.


9) Groupon

If you are a business that provides services directly to the public, you may benefit from the exposure that a Groupon offer may give you. You cannot as far as we know register for an offer on Groupon without having a Website.


10) With Free Spirit Software it's not as expensive as you think

We have base packages starting from £149.99 to get you going with a quality website, domain and hosting, so give us a call today.

Professional Web Development, Windows Development, Database Development and Systems Analysis.


Why You Should Pay For a Professional Website


What is a Database As part of our job and as a great point of interest, we like to keep on top of what is going on in the Internet world.

One thing we have noticed becoming more prominent recently are a barrage of free or relatively cheap do-it-yourself website creation companies and offers out in the world.

Companies such as 1&1 My Website or Godaddy.com are offering a basic starter website for as little as £9.99 per month. You can even create a site for FREE using Vistaprint.

With these free and cheap options readily available you may quite rightly question why you should pay an organisation such as ours in excess of £200 per year to create your site when you can do it yourself for very little or nothing.

It's a good question and one which we shall now answer:


You can do it, can't you?

If you have a problem with your car then you could potentially save some money and fix it yourself. You could borrow a Haines manual from the local library, work out what you need to do, gather up some tools from family and friends and get to work. Even if you're successful with this you will no doubt have to sacrifice a lot of time and effort along the way whilst learning and applying new skills. All of the time that you have your head under the bonnet you are unable to do anything else. You may even get to a point whereby the problem is not what you thought it was and are now completely stuck with a problem which is beyond your knowledge to fix. You then end up calling in a mechanic anyway and paying for the original problem to be fixed and likely some extra for them to rectify your botched efforts.

What we are getting at here is that sometimes in life time and experience can count for everything.

Yes of course you can create your own website but do you have as strong a grasp of the subtleties of design that an expert has.

Things such as:
  • how a page can look and feel right
  • which fonts engage peoples eyes
  • which colours work well at which points to keep things balanced on screen
  • where images do and don't play a part


Do you know what information to place on your site and how to place it in an eye catching way. Do you have an understanding of what works and what is a complete no-no when presenting information on a site.

Do you know how to best design the site for search engine friendliness and how to make it easy for people searching for your products and services to find your site.

Do you have the tools readily available to design intricate logos, to tidy up flawed images, to clean up a piece of audio or video ready for placing on your website.

Do you know that you have 10 seconds to engage a visitor to your site before they press the back button and go somewhere else, do you know how to gain a visitors interest and keep them on your site longer than this.

A good website designer will have all of these skills and tools readily available and will have a good working knowledge of how best to represent your business on the internet.


The message matters

Another point to consider is the message that you are sending out into the world about your business via your website.

Your website is essentially a presentation of your business and its products and services to the world, but it is so much more than that...

Your website represents who you are and what you and your business stand for.

If you create a website for free or on the cheap it stands out to everyone who visits your site as having been done on the cheap. Much like home made or free business cards stand out to most people.

Ask yourself what kind of message about your business you wish to send out to the world?

Do you want to show people how professional and committed to your business you are or do you want to show people that you are a tin pot on the cheap business. Trust us when we say that people can tell the difference.


A further point to ponder

People will only take your business as seriously as you do, how seriously are you taking your online presence?

When we hear (quite often) from people who have approached their web presence half heartedly almost as an afterthought who have then got little or half hearted results, we are still amazed by their reaction of bemused confusion as to why the internet thing isn't working.

If you play any form of sport you will know from experience that you get out of yourself the performance which you put in. If you don't commit totally you often end up on the losing side.

It's the same with the Internet, if you are going to have a website, then commit to it fully, if you are not prepared to dedicate time, effort and some finance to it then you might as well not bother at all, because if you're not prepared to put the effort in then why should you expect your potential customers to invest their time into it.


The cliché

Finally, an old but very valid cliché in life is that "you get what you pay for"

By employing the services of a good Website developer you get more than the site created for you. You get the benefits of someone who has been doing the task for a number of years and who knows the best ways to create a website and optimise it for a best performance.

You also have on your side someone who knows the internet, the latest trends and what is currently popular, so you can be best advised on your site strategy.

You can also leave the hardship of creativity, layout, content relevance, search engine optimisation and latest trend interfacing to someone else and get on with the business of doing your business.


In summary

So in answer to the question of why you should engage an organisation like ours to create your website for you:

It's the same argument as why you should pay a solicitor to sort out your house purchase, why you should hire an electrician to rewire your house and why you should ask a mechanic to fix your car.

Yes you can do these things yourself but they often end up more costly, time consuming and ultimately end with a professional being called in.

So save yourself a lot of wasted time and effort (and ultimately money) and call a professional from the start.

Professional Web Development, Windows Development, Database Development and Systems Analysis.


Website Tools That We Use


What is a Database
There are a multitude of different methods and programs for creating Websites nowadays. Methods such as blogger and wordpress give you many functions and standard routines that enable a Website to be created.

Here at Free Spirit we create all Websites from scratch for the simple reason that we believe each Website should be unique to each customer.

We use only fresh code, no standard templates or schemes, everything is developed in house to reflect your business philosophy, branding and message.

We are fully skilled in the following methods and use these when creating all of our Sites...


HTML(5)

Hyper Text Markup Language has always been and continues to be the fundamental language of the internet. HTML enables you to place information and pictures onto a website and lay them out so that they look neat and balanced.



CSS(3)

Cascading Style Sheets are the backbone of a good website. So much can be set up and themed through a style sheet and with the adoption of CSS5 many features and special effects can be offered without the complexity of older methods



JavaScript

JavaScript can add features and functions to your website that standard html type construction cannot. On this site for instance, the main menu bar is a JavaScript function and can be fully customized to suit colour schemes, font types and menu items.



PHP and MySql

MySQL is a database structure package which is useful for enabling you to have a database sat behind your website. It is free and is often supplied as part of your website hosting package.
PHP is a server side language which enables many clever features to be added to Websites, this includes linking to databases, creating and saving mailing lists, setting up subscription and memberships systems and presenting information dynamically on screen If you have taken a look at the Flags of the Commonwealth quiz on this site you will have experienced what php combined with MySql can offer as an addition to a standard website. The possibilities are almost endless and can offer as much as a desktop solution through internet - online access.

Professional Web Development, Windows Development, Database Development and Systems Analysis.


Search Engine Optimisation (SEO)


What is a Database
As a Black Art

Search Engine Optimisation (SEO) is often banded about as a deep mysterious art that only expensive online marketing and IT expert companies are able to fathom and implement.

That in order to achieve a ranking and position on Google or Bing it is necessary to use every trick, cheat and scheme available in order to make Google etc. promote you to page one.


As a Sensible Strategy

In reality SEO is not a particularly difficult or specialist thing to achieve as long as it is done correctly.

The most important thing to remember is that your Website is for customers NOT for search engines.

Once you have this as an understanding the chances are that your site will be naturally designed to be liked by search engines.


What We Can offer

At Free Spirit we believe in (and have positive results to back this up) an honest approach to giving your site the most effective optimisation.

We have strategies that we use in order to maximise your site, such as the correct use of headings and page formats, sensible navigation and key phrases that reflect the nature of your business.

We also use many of the newer social media driven and google friendly techniques such as rich snippets and social media tags.


In conclusion

Much like creating your own Website, you can research and carry out your own Optimisation, however, an expert will take you forward straight away, sparing you the time consuming and often expensive learning lessons.

Professional Web Development, Windows Development, Database Development and Systems Analysis.


Our Portfolio

On this page you will find details of Websites that we have created for our most recent clients.

   Artistique - The Gallery
An online Art Gallery which includes and eclectic collection of paintings created by artist all over the World.
 
   Positively Responsible Animal Services
Positively responsible animal services believe in the well being of all things dogs and animals, they offer training.
 
   Latus Training
Elite Athletic Development Systems.
 
   Sparkles Gifts
Unique, Individual Gifts & Bespoke Jewellery.

Professional Web Development, Windows Development, Database Development and Systems Analysis.


Testimonials


What is a Database
Coming very soon.

Professional Web Development, Windows Development, Database Development and Systems Analysis.


Your Guarantee


If you are considering a Website then the easiest way to understand whether we match your needs is to try us out.

What we offer is a try us and see option. Get in touch, by email or telephone and lets talk, we'll see what your Website needs are and if we feel we can help then we will create a mini design site.

This process will involve you providing full details of what your requirement is and for us to respond with a mini Website to reassure you that the work we do will be carried out efficiently and correctly.


You really have nothing to lose and everything to gain.

Our Website development rates are clearly laid out on this site and for agreed work often a fixed rate will be agreed so that you have no surprises with additional fees or escalating costs.

So, call Today on 01430 448240 for a chat and we can see where we go from there
Free Spirit Software , 46 Meadow Lane, Newport, HU15 2QN, East Yorkshire. 01430448240. 53.760731,-0.704737.